NAME
EMELIE VON HOFSTEN.

IMAGE SHOT AT
EMELIE’S APARTMENT.

WHAT YOU DO
FASHION DESIGNER AND ACTOR.

WHAT’S THE MOST FUN PART IN CREATING A NEW PIECE OF CLOTHING?
THE WHOLE PROCESS IS FUN! FROM CREATING MOODBOARDS TO SOURCING THE TEXTILES AND MAKING THE GARMENTS. THERE IS NOTHING MORE FULFILLING THAN SEEING MY CLOTHES ON OTHER WOMEN.

DO YOU HAVE A SPECIFIC PERIOD IN FASHION HISTORY THAT YOU KEEP RETURNING TO?
I’M OBSESSED WITH THE 70S AND THE STYLE ICONS THAT MADE WAVES IN THE CLUBS AND MAGAZINES BACK THEN – BIANCA JAGGER, DIANA ROSS, GRACE JONES. THEIR EFFORTLESS ELEGANCE AND CAREFREE LIFESTYLE INSPIRES ME VERY MUCH.

WHAT QUALITIES ARE YOU LOOKING FOR IN A GARMENT?
I TRY TO CHOOSE GARMENTS THAT ACCENTUATE MY BEST SIDES BUT IT’S ALSO IMPORTANT THAT THEY MAKE ME FEEL COMFORTABLE, BEAUTIFUL AND CONFIDENT.

YOU ALSO ACT. IS THERE A COMMON THREAD BETWEEN YOUR DESIGN WORK AND YOUR ACTING?
YES, ABSOLUTELY. THE ABILITY TO SEE THINGS FROM OTHER WOMEN’S PERSPECTIVES IS A CRUCIAL PART OF BEING A DESIGNER AND AN ACTOR. IT’S A QUALITY THAT IS ESPECIALLY IMPORTANT WHEN CREATING A HIGH-QUALITY GARMENT WITH LONGEVITY.

WHAT DOES YOUR PERFECT ATELIER LOOK LIKE?
A PLACE WITH A LOT OF LIGHT WHERE MY WHOLE TEAM IS GATHERED – THE PATTERN DESIGNER, GRAPHIC DESIGNER AND SEAMSTRESS I COLLABORATE WITH, ALL IN ONE PLACE.

WHAT IS ELEGANCE FOR YOU?
TO BE ABLE TO CARRY YOURSELF IN DIFFERENT SITUATIONS WITH INTEGRITY, STYLE AND GRACE.

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