JEANERICA Atelier is imagined as a craftsmanship-centered platform for creative partnership and conceptual collaboration, where each project reinterprets the JEANERICA universe through the perspective of inspiring specialists, brands or creatives.

JEANERICA Atelier x Begg x Co — campaign

The JEANERICA and Begg x Co collection brings together cashmere knitwear and lambswool accessories designed to live alongside denim and chinos. Oversized lightweight super softs V-necks, a relaxed collared sweater and a wrap cardigan form the core of the range, joined by knitted berets and generously sized tartan scarves. 

Made exclusively from premium cashmere and lambswool, the pieces draw on Begg x Co’s long experience with yarn and knitwear. Rich brown, deep navy and grey melange sit easily with the denim and chinos from JEANERICA, while the scarves add colour through three modern tartan checks. Each piece is designed to be worn often and kept for years.

JEANERICA Atelier is imagined as a craftsmanship-centered platform for creative partnership and conceptual collaboration, where each project reinterprets the JEANERICA universe through the perspective of inspiring specialists, brands or creatives.

The JEANERICA and Begg x Co collection brings together cashmere knitwear and lambswool accessories designed to live alongside denim and chinos. Oversized lightweight super softs V-necks, a relaxed collared sweater and a wrap cardigan form the core of the range, joined by knitted berets and generously sized tartan scarves. 

Made exclusively from premium cashmere and lambswool, the pieces draw on Begg x Co’s long experience with yarn and knitwear. Rich brown, deep navy and grey melange sit easily with denim and chinos from JEANERICA, while the scarves add colour through three modern tartan checks. Each piece is designed to be worn often and kept for years.