I is for
I N D I G O

With its brilliant blue colour, indigo is the most popular and traditional pigment for yarn dyeing and commonly associated with blue jeans. When making our indigo denim, we use a synthetic indigo, with minimum waste of the dyestuff. The yarns are first twisted into a rope, then quickly dipped into an indigo bath. This is considered the best method for dyeing denim as the short dyeing time does not allow the indigo to fully penetrate the fibres, thus creating ring-dyed yarn that fades better and faster than a fully dyed yarn, which consequently will give the fabric a richer look.