SUSTAINABILITY

At JEANERICA, our design and brand ethos are grounded in the use of carefully selected materials, including a growing share of certified organic cotton and recycled fibers. We work closely with manufacturing partners who share our commitment to quality denim craftsmanship.

We collaborate with a small number of long-term partners in Europe and Turkey. The most relevant are regularly audited according to Amfori BSCI, SMETA, or SA8000 standards, ensuring fair, safe, and ethical working conditions.

Our collections are designed to transcend trends, offering understated denim that highlights individual style and remains relevant across seasons.We are committed to increasing the use of certified materials. Our Material Matrix classifies fabrics into three categories: preferred, transitional, and to be phased out, and is updated each season based on the latest independent research.

We value using environmentally friendly processes, especially in the finishing processes of our denim production. Aside the fibre production, these processes have a high impact on the environment with the major issues being water depletion, water pollution, toxicity of chemicals & energy consumption. 

Approximately 85% of the styles from the current AW25 collection are made with preferred materials, including:

Our denim production follows strict chemical regulations aligned with EU REACH standards. We continuously refine our processes to reduce environmental impact. 

Key initiatives include: