PHILOSOPHY

Deeply rooted in JEANERICA’S design and brand ethos is sustainability. We believe that for something to be perceived as relevant, modern and essential it should also be sustainable. Each collection is created in close partnership with producers and factories to cut out all unnecessary steps. By keeping everything in the same place; developing fabrics, cutting, sewing and washing we reduce transportation to the bare minimum. In production, we avoid harmful chemicals, non-organic cotton and overconsumption of water when washing and obtaining our products by modern and sustainable techniques such as laser and ozone finishes. Approximately 90% of our collections use organic cotton and recycled fabrics, delivering a wardrobe to be worn with a clean conscience.

Unique for a denim company, our jeans are entirely made in Turkey. This includes everything from cotton sourcing and weaving to production, all done in collaboration with industry-leading supplier ISKO.

To take care of your garments we offer a curated selection of high-quality and sustainable garment care.

PROCESSES

We value using environmentally friendly processes, especially in the finishing processes of our denim production. Aside the fibre production, these processes have a high impact on the environment with the major issues being water depletion, water pollution, toxicity of chemicals & energy consumption.